Axel Springer has stated its intention to double its worth over the next five years, bolstered by advancements in artificial intelligence. The company aims to move away from the traditional approach focused on increasing click-through rates and ad revenue.
The media conglomerate responsible for Politico and Business Insider stated their aim to double their worth on Monday. This announcement came as part of a strategy review post the division of their publishing operations from their classified advertising business.
The division, which was declared the previous year and finalized in April, resulted in Axel Springer becoming a family-controlled transcontinental media firm with holdings including German newspapers like Bild and Die Welt, distinct from an entity focused on classified advertisements called AS Classifieds, predominantly controlled by KKR and CPP Investments.
According to reports from The Wall Street Journal earlier this year, the valuation of the media sector was expected to reach approximately 3.4 billion euros ($3.92 billion).
Axel Springer stated that their strategy will concentrate on AI-driven journalism, growing media-marketing platforms, and exploring new development opportunities.
“Axel Springer CEO Mathias Doepfner stated, ‘In today’s world, digital has become the new standard for printing, and artificial intelligence represents the next evolution beyond digital.’ He further emphasized, ‘The era of focusing solely on increasing click-through rates and boosting advertisements is coming to an end!’”
Doepfner mentioned that the company intends to build lasting connections with its customers, thereby decreasing dependence on search engines and social media.
After finalizing their breakup agreement with KKR, Doepfner and Friede Springer, who is the widow of the media company’s founder, collectively hold 95% ownership stake in the publishing house. The leftover shares are distributed between Axel Sven Springer, one of the company’s founders' grandsons, and the Friede Springer Foundation.
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