Verve, both a literary and talent agency, is among the most recent Hollywood firms to implement cost-cutting measures as the sector faces what seems likely to become an austere year for certain segments of the industry.
Verve agents and staff members whose income reaches a specific level will currently experience a provisional modification in their salaries. The Hollywood Reporter has acquired this knowledge. Furthermore, the organization is reducing overtime costs for support staff, who are typically paid hourly and usually work from 9 a.m. to 6 p.m.(shifts).
These changes come as part of an ongoing trend of budget reductions throughout the entertainment sector due to studios scaling back their investments in original film and TV productions. Specifically, the number of episodes produced for many shows currently in development has significantly decreased compared to previous years, reflecting a shift from traditional long-season formats favored during broadcasts towards more concise seasons typical of the streaming era.
The quantity of television episodes created dropped from 13,300 episodes in 2023 to 11,069 the previous year, a reduction of almost 17 percent decrease, according to figures from data provider Luminate. Jobs in television writing dropped by 40 percent From 2023 to 2024, the Writers Guild of America stated in their April report about their membership.
Founded in 2010 by three agents departing from WME, Verve aimed at growth over a tumultuous half-decade within the sector. The company expanded beyond bookish clientele into representing talents amid the pandemic in June 2020 and subsequently launched an East Coast branch several months thereafter. Currently, Verve boasts more than 100 staff members.
Two of those co-founders, Bryan Besser and Adam Levine, remain with the company. The third founder, Bill Weinstein, left Verve in 2024 and subsequently sued the agency. He alleged he was forced out and claimed his ex-partners were attempting to sell the company without involving him or sharing the profits from the sale. After leaving Verve, Weinstein joined Paradigm.
In contrast to major agencies like CAA, WME, and UTA—which boast extensive client rosters spanning various fields such as sports, music tours, and comedy, along with their consulting divisions—smaller talent firms might lack protection against financial strains resulting from studios cutting back on investments in movies and television shows.
Over the last month, Verve has announced the addition of new signings. Mad Men Actress January Jones, along with writer-directors Deborah Kaplan and Harry Elfont, presented Paramount with the feature screenplay they had written. Guys with No Friends And it has witnessed a continuous flow of deals for its clients, such as Joe Ballarini who scripted the 20th’s Ripped along with Dwayne Johnson) along with Ben Queen and Jason Shuman (sold Drift To Skydance for a potential film adaptation).
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